What Happened: Jest, a new messaging game marketplace, offers a 90/10 revenue split, bypassing the traditional app store cuts of up to 30%. Already over 1 million games played in four months, backed by $7M seed funding.
Why It Matters: It’s challenging the dominance of giants like Apple and Google, pushing for a more developer-friendly, messaging-centered gaming ecosystem.
Short-Term: Expect more friction for big app stores and more options for developers and gamers.
Long-Term: Could reshape mobile gaming monetization, making messaging platforms the new gaming hubs.
Sentiment:
Positive - A game-changer in mobile gaming economics.